Bangladesh is one of the fastest growing nations in the perspective
of mobile telecommunications support area. It went through a large
modification of legal and economic issues to make a level playing
field for this industry player(s). The result of which is exhibited from
the increased number of competitors among the mobile
telecommunication service providers. This has been demonstrated
from the increasing difficulties and possibilities in the marketplace.
To make sure constant development of the mobile
telecommunications business in such situation, integrated marketing
practice has been found significant for the providers from the findings
of the past research studies and the results of factor analysis based
on a recent survey from the month of January to March, 2017 on 577
participants through judgment sampling. The study, in this
perspective, exhibits two (2) major components as findings namely
functionally integrated core marketing mix and integrated value chain
to make sure a constant development of this industry.
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