Across the globe academics and students are increasingly
using social media and social connections for educational
purposes. This article focuses on a comparison of particular
countries regarding their use of social media in teaching by
academics and whether they can utilize this platform for
effective communication for engaging students in learning
activities as well. The objective is to clarify the usage of social
media tools by academics by comparing a multi developed
country study (comprising the UK, Australia, New Zealand,
USA, Continental Europe and Canada) and a separate
developing country study i.e. South Africa. The data was
obtained by using SurveyMonkey and executed during 2014
at tertiary educational institutions. The developing country
supplied 204 usable responses and the developed countries
711 responses. Suggestions are made regarding the
educational environment when using social media tools. It is
concluded that academics are communicating with students
in a positive way via the use of social media tools for
educational purposes, but that much scope exists for
improvement in the use of social media for educational
purposes by academics. There are also some differences in
the use of social media by academics when comparing the
developing country and developed countries.
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