In recent times wine tourism has become important in Mendoza, Argentina. Current wine tourism strategies in Mendoza do not incorporate the landscape heritage dimension. The paper argues that new and heritage focus wine tourism strategies should be implemented in order to enrich the understanding of wine culture and promote the development of wine tourism in the Malbec region. In order to achieve so, the paper explores the heritage in the three wine areas of the province of Mendoza, Argentina, and proposes seven specific “Wine Heritage Trails” for the Malbec region. These trails represent distinctive historical assets and landscapes, emphasize a heritage perspective, and articulate a credible argument that reveals to the visitor the complex web of relationships and the meanings that originated them.
Total Reviews: 0
Price:
March 2020 (International Review of Business Research Papers) → Ethical Factors Affecting the Financial Market: A Study from Bangladesh Perspectives
March 2020 (International Review of Business Research Papers) → Female Labor Force Participation with Adverse Shocks: The Case of Rural Households in Bangladesh
September 2016 (Journal of Modern Science and Technology) → Cost Effective Decisions on Service Rate at a Customer Care Centre with Multi-Server Queuing Model
September 2017 (International Review of Business Research Papers) → Remittance, Exchange Rate and Dutch Disease: The Case of Bangladesh
$9.99
July 2015 (Journal of Business and Policy Research) → Perceived Importance of Defensive Marketing Strategies Before and After Competitor Entry: Does Nationality Matter?
$9.99
Reviews
There are no reviews yet.