This study aims to understand how young mobile phone users in Japan and Bangladesh access mobile entertainment services (MES). The authors examined a cross-national analysis of behavioural intention (BI) factors using a combined technology acceptance (TAM) model and the theory of planned behaviour (TPB) model by using the factors of perceived value (PV), perceived behavioural control (PBC), subjective norm (SN), and attitude (ATT). The authors analysed two sets of data: (1) Bangladesh, 2014 and (2) Japan, 2009. Results show that consumer’s intention to use MES for Bangladesh was the same as those for Japan. PV and ATT were found to have positive significant influence on the intention to use the services.
Total Reviews: 0
Price:
March 2020 (International Review of Business Research Papers) → Ethical Factors Affecting the Financial Market: A Study from Bangladesh Perspectives
March 2020 (International Review of Business Research Papers) → Female Labor Force Participation with Adverse Shocks: The Case of Rural Households in Bangladesh
September 2016 (Journal of Modern Science and Technology) → Cost Effective Decisions on Service Rate at a Customer Care Centre with Multi-Server Queuing Model
September 2017 (International Review of Business Research Papers) → Remittance, Exchange Rate and Dutch Disease: The Case of Bangladesh
$9.99
July 2015 (Journal of Business and Policy Research) → Perceived Importance of Defensive Marketing Strategies Before and After Competitor Entry: Does Nationality Matter?
$9.99
Reviews
There are no reviews yet.