This study investigates how the cultural values of American visitors will impact on their perceptions of Vietnamese service providers’ attributes and performance. The Principal Component Analysis on the distinct cultural values exhibited by American visitors and Vietnamese service providers provides an enhanced understanding of cross-cultural tourist-host perceptions about service quality. By investigating tourism service quality and holiday perceptions from a cross-cultural perspective, the researchers were able to identify which different theoretical vantage points provide greatest insight. The implications for tourism industry management destination and marketers are also presented.
Total Reviews: 0
Price:$9.99
March 2020 (International Review of Business Research Papers) → Ethical Factors Affecting the Financial Market: A Study from Bangladesh Perspectives
March 2020 (International Review of Business Research Papers) → Female Labor Force Participation with Adverse Shocks: The Case of Rural Households in Bangladesh
September 2016 (Journal of Modern Science and Technology) → Cost Effective Decisions on Service Rate at a Customer Care Centre with Multi-Server Queuing Model
September 2017 (International Review of Business Research Papers) → Remittance, Exchange Rate and Dutch Disease: The Case of Bangladesh
$9.99
July 2015 (Journal of Business and Policy Research) → Perceived Importance of Defensive Marketing Strategies Before and After Competitor Entry: Does Nationality Matter?
$9.99
Reviews
There are no reviews yet.