Customers’ Attitude towards Online Shopping: The Case of Bangladesh

Mohammad Toufiqur Rahman

The main purpose of this study is to identify the nature and behavior of online shoppers in Chittagong City, Bangladesh. The data have been collected through a structured questionnaire from 83 respondents randomly from the different areas of Chittagong City, Bangladesh from the month of September to November, 2014. The study reveals that website advertising (45.78%), T.V. Advertisement (20.48%), friends and family members (15.66%) are the important media through which they became familiar about online shopping. The availability of varieties (31.33%), less time (30.12%) and low price (20.48%) are the important reasons for preferring online shopping. Yet the online shopping has tremendously changed the shopping behavior of people and due to modernization and fast paced life, dependence on eshopping will increase.