Impacts of Social Branding on Tourism Business: The Case of Bangladesh

Mohammad Toufiqur Rahman

The purpose of this article is to find out the impacts of social branding on tourism business. The data have been collected through a structured questionnaire from 20 renowned tourism companies randomly from the different areas of Chittagong City, Bangladesh from the month of August to October, 2015. From the correlation analysis, it has been found that there is a positive correlation among all the factors related to promoting business that have been influenced by the social branding. From the paired sample t test we see that there is a significant difference between the effects on the arrangements for domestic & international tours by using social branding and without using social branding. Results of the study on the subject of social branding in the tourism industry suggest the organizations to have a strong presence on social media, allowing for consistent and effective two way communication between themselves and the consumers for expanding the business.