Materialism, Status Consumption and Credit Shopping Behaviour among South African University Students

Pieter van Schalkwyk and Ayesha L. Bevan-Dye

This paper examines how materialism and status consumption influence the credit shopping behaviour of South African Generation Y university students. A convenience sample of 514 undergraduate students was drawn from three campuses of registered South African public higher education institutions. The results show that while a statistically significant positive relationship exists between materialism, status consumption and credit shopping behaviour, the participants did not report irresponsible credit shopping behaviour.

DOI : https://doi.org/10.21102/irbrp.2017.09.132.01