Customer Preferences toward Hotel Facilities and Service Quality: A Cross-Cultural Analysis

Laila Shin Rohani, May Aung and Khalil Rohani

The objectives of this study are to identify and compare customers’ preference toward hotel facility and service attributes depending on their travel purpose. Therefore, vacation and business travelers staying in participating hotels were asked to rate important attributes of hotel facility and service. Based on ANOVA results, significant differences were found between hotel guests (survey respondents) in Canada, New Zealand, and the United Arab Emirates in the importance of some hotel attributes.

DOI : https://doi.org/10.21102/irbrp.2017.03.131.06