This article presents a concrete integrated model for becoming a learning organisation, that is missing for both academia and management. Our proposal integrates many of the accepted best practice approaches on the theme of implementing learning organisation with an analysis conducted through open ended questions with six CEOs of Italian multinational companies that have demonstrated to be learning organisations. The article suggests which are the practical phases that a company has to follow for becoming...

Globalization, fast technological developments, increased reliance on integrated marketing communication programs and the homogeneous nature of bank services have increased competition and affected the way banks operate in today’s competitive business environment. The aim of this paper is to examine the impact of two major marketing communication tools, which consist of advertising and direct marketing on building overall brand equity in the Egyptian banking sector via five customer-based brand equity...

It is generally recognized that the benefits sought method is an optimal way to segment markets. Social identity theory also explains why people make choices and has been used in explaining various behaviors, such as church attendance and sport games. The social identity theory is used in addition to benefits sought to segment the Greek football market. Based on the results, the football market in Greece can be segmented into three distinct benefit segments. These are “Moderate fans”, “Fanatic...

The author investigates loyalty states as core drivers of customer engagement so that companies can provide a more targeted communication based on customer’s loyalty levels, and perhaps, eventually increase the consumers’ engagement. Responses from 193 customers that were asked to fill out a structured questionnaire in the context of virtual brand communities were analyzed quantitatively with regards to the brand loyalty states, psychological and behavioral customer engagement constructs....

In this paper, an optimized general formula for distributing gains of fuzzy cooperative players, fuzzy coalitions, is proposed. The game is characterized by a fuzzy characteristic function. The formula is derived from a linear multi-objective optimization model for fuzzy cooperative games developed earlier. In the developed model, players do not need to know precise information about the payoff value or even to form a crisp coalition. The optimality of the proposed formula is proved and the properties...

Human capital is one of the most important intangible assets of each modern business entity. This statement is especially important for the small and medium sized enterprises, which, in most cases lack the tangible resources. Their ability to compete on the market both locally and globally, mostly depends on their flexibility, owner’s intuition and the quality of human capital that pushes those companies forward. One of the ways to acquire desirable human capital by the small and medium sized...

Small and Medium-sized Enterprises (SMEs) are less able to take advantage of export opportunities from trade liberalization than large firms despite various export assistances provided by the government. This study aims to investigate the strategy and process undertaken by Indonesian SMEs to become exporter. The evidences were collected from 271 exporting SMEs and 226 non-exporting SMEs in 7 provinces. The findings show that potential exporters can be identified through their firm and owner characteristics....

This paper examines employees’ perceptions of managers/supervisors’ industrial relation behaviour in both domestic- and Chinese-owned companies, and whether the employees’ attitudes so derived contribute to conflict in the workplace. Primary data were collected via a structured questionnaire and interviews. The findings of this study indicate that supervisors’ positive or negative behaviours (as perceived by the employees) affect employees’ organisational commitment. Specifically, poor...

Small and medium-sized enterprises (SMEs) in regional areas of Australia make significant contributions to the innovation and job growth and stability in the Australian economy. While Regional Australian SMEs contribute significantly to the economic development; they undoubtedly have a significant impact on the environment and social community. This paper examines effective factors on the adoption of sustainability in SMEs operating in a regional city of Australia. First, measurement scales for the...

To date, the relationship between demographic characteristics and leadership behaviour is overlooked in the literature. The current study considered the effect of the demographic characteristics on leadership behaviour in terms of transformational and transactional leadership. The importance of this study stems from the association between the demographic characteristics of the leaders and their leadership behaviour. The data was collected from 438 leaders in the banking industry via a survey. Results identified...