The Loyalty Antecedents of Internet Service Provider User: The Case in Indonesia

The Loyalty Antecedents of Internet Service Provider User: The Case in Indonesia

Author: zant worldpress

The aim of this research is to analyse the antecedents of consumer’s loyalty toward ISP user in Indonesia. Previous research was done by Chiou (2004) in Taiwan, while this research added two variables, named involvement and behavioural loyalty. Respondent were internet subscribers who pay for their internet connection. Primary data were collected using questionnaire as measurement instrument. Data collection comprises of two phases: the first phase was intended to measure loyalty intention and the second phase was intended to measure behavioural loyalty. The research period is in the year of 2008, and 267 data were analysed. Structural equation modelling was used to analyse the proposed model and hypotheses. This research found that the new model of loyalty antecedents of ISP user in Indonesia, has found the actual loyalty which is showed as behavioural loyalty variable, which it was not measured in previous research.

JEL Codes: M31, M21

Total Reviews: 0

Price:$9.99

Delivery System

After completion purchase and payment you will get an email with download link of book. You can download this book within 24 hours. Be remember you can't download this book after 24 hours.

Reviews

There are no reviews yet.

Be the first to review “The Loyalty Antecedents of Internet Service Provider User: The Case in Indonesia”