Review of scholarly articles showed a gap in
knowledge between strategic marketing practice
and performance of small and medium enterprises
in Nigeria. The paper focuses on testing the
relationship between strategic marketing practice
and MSMEs performance in Ogun state, Nigeria.
The evidence collected from 234 samples of
MSMEs operators and owners showed a strong
relationship between strategic marketing and
competitive performance of MSMEs, measurable in
terms of sales, market share, profit and growth. This
implies the need for MSMEs in Nigeria to improve
on their strategic marketing content towards
ensuring higher competitive performance.
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