Materialism, Status Consumption and Credit Shopping Behaviour among South African University Students

Materialism, Status Consumption and Credit Shopping Behaviour among South African University Students

Author: zant worldpress

This paper examines how materialism and status consumption
influence the credit shopping behaviour of South African Generation Y
university students. A convenience sample of 514 undergraduate
students was drawn from three campuses of registered South African
public higher education institutions. The results show that while a
statistically significant positive relationship exists between
materialism, status consumption and credit shopping behaviour, the
participants did not report irresponsible credit shopping behaviour.

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