Immigrant Entrepreneurs and their Perceived Success in Small Retail Businesses: Preliminary New Zealand Findings

It is a fact that international migration keeps on being a
significant force in globalisation. Many migrants are
forced by circumstances to migrate, others are attracted
by the prospects of greater economic, social and
educational opportunities for themselves and their
families. Whilst many migrants take up positions in paid
employment, a considerable proportion migrate
specifically to initiate new venture start-up activities. This
study highlights preliminary findings on attributes and
essential elements of immigrant entrepreneurs, their
issues and how they perceived their business success in
small retail business. A survey comprising 262 immigrant
entrepreneur respondents in Auckland, New Zealand,
was executed. The study found that about 40 percent
actually had prior business experience before migrating to
New Zealand, with more than 30 percent migrating with a
business visa. An ANOVA test that was conducted
confirms that there are certain issues such as local
business regulations, access to capital, advisory services,
training facilities and access to suppliers that are
important factors contributing to the perceived business
success among immigrant entrepreneurs. The outcome of
the study will help the training and development
authorities to take the necessary steps to outline a new
and productive content for potential entrepreneurial
development.

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