The main purpose of this study is to identify the nature
and behavior of online shoppers in Chittagong City,
Bangladesh. The data have been collected through a
structured questionnaire from 83 respondents randomly
from the different areas of Chittagong City, Bangladesh
from the month of September to November, 2014. The
study reveals that website advertising (45.78%), T.V.
Advertisement (20.48%), friends and family members
(15.66%) are the important media through which they
became familiar about online shopping. The availability
of varieties (31.33%), less time (30.12%) and low price
(20.48%) are the important reasons for preferring online
shopping. Yet the online shopping has tremendously
changed the shopping behavior of people and due to
modernization and fast paced life, dependence on eshopping
will increase.
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