Customers’ Attitude towards Online Shopping: The Case of Bangladesh

Customers’ Attitude towards Online Shopping: The Case of Bangladesh

Author: zant worldpress

The main purpose of this study is to identify the nature
and behavior of online shoppers in Chittagong City,
Bangladesh. The data have been collected through a
structured questionnaire from 83 respondents randomly
from the different areas of Chittagong City, Bangladesh
from the month of September to November, 2014. The
study reveals that website advertising (45.78%), T.V.
Advertisement (20.48%), friends and family members
(15.66%) are the important media through which they
became familiar about online shopping. The availability
of varieties (31.33%), less time (30.12%) and low price
(20.48%) are the important reasons for preferring online
shopping. Yet the online shopping has tremendously
changed the shopping behavior of people and due to
modernization and fast paced life, dependence on eshopping
will increase.

Total Reviews: 0

Price:

Delivery System

After completion purchase and payment you will get an email with download link of book. You can download this book within 24 hours. Be remember you can't download this book after 24 hours.

Reviews

There are no reviews yet.

Be the first to review “Customers’ Attitude towards Online Shopping: The Case of Bangladesh”