Quality Education in the Private Universities in Bangladesh: A Study from the Perspectives of SERVQUAL Approach

Surajit Sarbabidya and Md. Abdur Rashid

The trend of pursuing higher education is particularly upward in Bangladesh from the last two decades. Before the establishment of the private universities, the public universities have been the only resort for higher education. Later on, the private universities have become new incorporation in this scenario. Now, both public and private universities are playing significant role in developing human resource (HR) for the nation. But ensuring quality education has so far remained as a great challenge for these academic entities due to some gaps in the respective services and support. However, the existing literatures are not sufficient to demonstrate the actual level of academic service quality in the private universities in Bangladesh. So this indicates to the research problem and this is the reason which motivated to endeavor the current study through a modified questionnaire of the prominent SERVQUAL model based primary survey during the month of October 2016. Finding the gap in the service quality, the study recommends the administration of the private universities to ensure career oriented finest quality education related services through active and sincere support by the faculty members, officials and other staffs.