Customer Orientation through Digital Media: The Case of Decorative Paint Sector of Bangladesh

Surajit Sarbabidya

Introduction of convergence technologies in the digital media has made the latter acutely competitive marketspace for the corporates irrespective of industries. Active and interactive participation of the mass people in such media engagement has further fuelled this competition among the market players. Hence, customer orientation through digital media has become an important strategic approach for the corporates to establish their leadership in the respective domains. The corporates of the decorative paint sector of Bangladesh are also not an exception to this and therefore, they have no other better alternative but to ensure their strong presence in the web and social media through consistent digital marketing effort via search engine optimization using on and off page content development, search engine marketing using Google, Yahoo, Bing Ads, social media marketing using Facebook, Twitter, YouTube ads, etc. Thus, customer orientation through the said digital media may enable the decorative paint sector in Bangladesh to ensure maximum customer reach, engagement and satisfaction for their sustainability and success.