Wearable Device Data and Privacy: A study of Perception and Behavior

In the Age of wearable devices, managing new technologies and data generation brings to bear information security and a privacy paradox. The convergence of wearable sensor technology and personalized predictive analytics has the potential to help researchers with early detection and treatment of medical problems. However, amidst the excitement for this new healthcare scenario, the amount of personal and sensitive data flowing from wearable devices to the cloud raises concerns about data security and customer privacy. While cyber-security experts and lawmakers are already working on securing the infrastructure, privacy issues are emerging from individuals’ social habits. Data from an exploratory study shows how user intent to avoid potential privacy issues disclosing sensitive personal information collides with the individual’s social propensity to share wearable information, generating a potentially regrettable behavior.

Field of Research: Management Science, Managing Change, Governance

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